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How Are Consumers Choosing Their CBD Dose?

Posted 2 months ago by GVB Biopharma
GVB Biopharma

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CBD is becoming more popular throughout the world thanks to its many potential health benefits and non-intoxicating properties. Nearly 60% of U.S. adults have tried CBD at some point in their life according to a recent Forbes Health survey. Consumers have their choice between a variety of CBD products, but figuring out each person’s CBD dose is an answer that many are searching for. 

Recent polling by Leafreport and The CBD Insider gives us unprecedented insight into the minds of CBD users: How they decide how much CBD to use, which sources they consider authoritative on CBD dosage, and how satisfied they are with the CBD doses they chose. 

To effectively reach CBD users, you must first learn who they listen to and what they want to hear. Use this guide to craft your value proposition to match the realities of the modern CBD industry.

How do I pick a dosage for CBD?

According to the latest data, CBD dosage remains an area of active research. So far, no consensus currently exists on how much should be used for specific ailments, with dosages varying from study to study. 

So, what’s the right CBD dosage for you? As with any new substance, it’s important to start small and work your way up. It often takes some experimentation and adjustments to find the right dosage.

To get the best results, begin with a small dose and slowly increase the dosage until you achieve the desired effects. Nevertheless, satisfaction with selected CBD doses remains high.

The new data from Leafreport

In a report released October 16th, 2022, market analyst Leafreport¹ provides detailed new data on awareness of CBD among consumers and how they make choices regarding how to use CBD. Overall, this voluminous report covers around a dozen different sets of data regarding CBD use and decision-making, of which only a few are relevant to the current discussion.

Below, we’ll cover key insights from the Leafreport analysis pertaining to how consumers establish their CBD use habits.

How do consumers decide CBD dosage?

Leafreport’s key finding was that 71% of CBD consumers determine their dose without consulting with a professional of any kind. Whether it’s a medical doctor or a budtender, CBD consumers tend to disregard the opinions of those “in the know” in preference of plotting their own way through the complex modern CBD landscape.

 – 71% of CBD consumers determine dosage without consulting with a professional

 – 18% ask a doctor

 – 11% ask a CBD industry professional

How often do consumers use CBD?

Thirty-one percent of respondents in the Leafreport survey who use CBD indicated that they use CBD daily, and a further 27% said they use CBD weekly. Overall, that makes more than 50% of the respondents regular CBD users, meaning that their opinions are based in actual experience.

 – 14% take multiple CBD doses per day

 – 31% daily users

 – 27% weekly users

 – 7% monthly users

 – 21% infrequent users

How much CBD do consumers take at a time?

The largest percentage of CBD consumers (26%) only reported using 5-10mg of CBD per dose. Seventeen percent took 10-20mg per dose, and 11% reported taking 20-40mg.

 – 13% take less than 5mg

 – 26% take 5-10mg of CBD per dose

 – 17% take 10-20mg per dose

 – 11% take 20-40mg per dose

 – 4% take 40-70mg per dose

 – 3% take 70-100mg per dose

 – 4% take more than 100mg per dose

 – 22% had no idea about dose size

Most interesting is the number of Leafreport survey respondents who had no idea how much CBD they used on a daily basis (22%). That’s the second-largest category over the 5-10mg group, introducing an element of unpredictability to all the data Leafreport received.

Are consumers happy with the CBD doses they chose?

Even though they might not know how much CBD they used, CBD consumers are certainly happy about it. With 57% of CBD users reporting that they’re satisfied with the dose they chose, it seems that the accuracy of dosing makes little difference in how impressed CBD users are with the results they achieve.

 – 57% were happy about the dose they chose and still use it

 – 17% increased their dosage

 – 10% decreased their dosage

 – 16% still haven’t found the right dose

Does CBD dosage change based on time of day?

Despite so many CBD products being targeted at use during a certain time a day, only 20% of Leafreport respondents indicated that the hour had any impact on their CBD usage. Nearly 50% indicated that they used the same dose of CBD no matter what, and 32% said they simply took as much CBD as they needed at a given time.

 – 48% always use the same amount of CBD

 – 32% take variable doses

 – 20% purposefully alter their dose based on the time of day

How much CBD do consumers want products to contain?

Leafreport’s results regarding the desired potency in CBD products agree with common-sense expectations. The vast majority of CBD users want products containing somewhere between 1mg and 1000mg of CBD, and only a small subset of consumers want higher doses. Interestingly, more than a quarter (26%) of respondents indicated that they don’t check cannabinoid concentrations when buying CBD products.

 – 28% want products with less than 500mg CBD

 – 32% want products with 500-1000mg CBD

 – 9% want between 1000 and 2500mg

 – 5% want more than 2500mg CBD per product

 – 26% don’t check CBD concentrations at all

How useful was CBD in the course of treatment?

Even if they didn’t get a professional assessment, CBD users are remarkably satisfied with the impact CBD had on the condition they were attempting to treat. The largest group of Leafreport respondents (32%) were completely satisfied with the effect CBD had on their condition compared to only 4% who were completely dissatisfied.

 – 34% gave CBD a 5-star rating

 – 32% 4-star

 – 23% 3-star

 – 8% 2-star

 – 4% 1-star

Key takeaways: Are consumers self-determining CBD dosage effectively?

At this point in time, many CBD consumers are taking their own advice when it comes to something as important as dosing. To their credit, there are a few reasons behind this trend. 

CBD is widely represented as a safe and harmless substance. As a result, consumers are less cautious in general with CBD. However, each person has a different receptivity and tolerance to cannabinoids. Each individual does in fact have a dosage that is specific to their needs and overall receptivity of the cannabinoid.

As time moves forward and the industry continues to learn more about the use and benefits of CBD through research, we expect breakthroughs to emerge, allowing individuals to have access to recommended dosages based off their own body’s receptivity. 

CBD consumers are among the most independent factions within the overall natural health consumer landscape. 

CBD dosage FAQ

Learn the basics of dosing CBD below:

1. How often should I take CBD?

There are no official guidelines regarding how often you should take CBD. Most users find the effects of orally ingested CBD to last around 2-3 hours, though, so it’s common to take CBD 5-6 times per day. At an average dose of 10-20mg, that’s about 50-120mg CBD per day, which is close to what most daily users consume.

2. How do you calculate CBD dosage?

Since most CBD products list the total CBD per bottle more clearly than the CBD per dose, calculating the dosage of CBD in your product can be a challenge. Most CBD products feature fine print, however, that indicates how much CBD is contained in a serving and the size of a serving. Some CBD tinctures even have eyedroppers with measurement lines to provide 100% accurate dosing.

3. How do you use a CBD dosage calculator?

To use a CBD dosage calculator, you usually need to provide your weight, the total amount of CBD in your product, and your desired dose (mild, moderate, or heavy). Based on these criteria, the majority of CBD dosage calculators available online will be able to provide you with useful recommendations.

4. Is CBD safe at any dose?

So far, research into CBD has failed to uncover any side effects common or severe enough to usually be worthy of significant caution. While individual instances of bad reactions of CBD do occur, they appear to be more related to the properties of the product or the health status of the individual than they are with CBD’s inherent traits. Practice caution when dosing with CBD, but recognize that the general consensus is that an overabundance of caution is unnecessary.

5. How much CBD should a tincture contain?

To contain enough CBD for a considerable number of doses, a CBD tincture should contain at least 250mg CBD. The vast majority of tinctures on the market, however, contain considerably more than this CBD concentration: 500-1000mg is the norm, but some tinctures contain more than 2500mg CBD. It’s generally viewed as unnecessary to pack more than 3000mg of CBD in a tincture.


  1. 1. Stone, E. F. (2022, October 16). Spotlight on CBD Dosage: 71% of CBD Users Self-determine Dosage Without Consulting a Professional. Retrieved October 17, 2022, from https://www.leafreport.com/education/spotlight-on-cbd-dosage-71-of-cbd-users-self-determine-dosage-without-consulting-a-professional-13920
  2. 2. Insider, T. C. (2022, September 22). 2021 US CBD Consumer Report. The CBD Insider. Retrieved October 17, 2022, from https://thecbdinsider.com/featured-article/the-cbd-insider-2021-us-cbd-consumer-report/
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