New fields in biology, such as molecular genetics, metabolomics, and bioinformatics, empower and guide our designs for new hemp/cannabis strains. We can then use various genetic engineering techniques, such as DNA sequencing, molecular breeding, and gene/genome editing, to create the changes we desire.These modern techniques allow us to determine the specific DNA coding sequences that hemp/cannabis uses to produce cannabinoids or terpenes of interest, to edit these sequences in a precise manner, and to quickly measure the results of these changes. For example, we can now manipulate hemp/cannabis to increase levels of therapeutic cannabinoids (such as cannabidiol) or modulate the relative amounts of volatile fragrant terpenes to suit consumer preferences.
Proper application of cannabinoids requires an understanding of the cannabinoid content, the desired physiological response to the cannabinoids, and an appropriate dosing regimen to achieve that response. By combining the individual expertise of GVB, 22nd Century Group, KeyGene, and CannaMetrix we are revolutionizing the way customers can access the power of cannabinoids.
KeyGene utilizes its expertise in bioinformatics, genetic engineering, and molecular breeding to help us develop new plant lines with traits we desire. In essence, KeyGene provides the exact genetic information associated with given traits and the knowledge to precisely alter or enhance these traits to create a specific result. This creates a library of strains that produce a repertoire of characterizable cannabinoids. In this way, KeyGene ensures GVB stays at the forefront of phytocannabinoid research.
CannaMetrix further leverages our capabilities by using their quantitative in vitro assay to quantify the potency of phytocannabinoids in a variety of human cell types, representing the skin, the central nervous, immune, digestive, cardiovascular, and musculoskeletal systems. For the first time, both the concentration and the biological potency of a given plant cannabinoid (or blend of cannabinoids) can be assessed in cells from different organ systems. CannaMetrix’s proprietary cannabinoid potency assay can determine the dose and combination of cannabinoids needed to elicit a desired response through cannabinoid receptors in cells of each specific human tissue origin. In essence, Cannametrix determination of the dose-dependent receptor activation in human cells by blends of phytocannabinoids better anticipates potency on the endocannabinoid system than chemical composition analysis alone. We anticipate that CannaMetrix potency testing will provide insight into the best therapeutic applications for our formulations.
CannaMetrix further leverages our capabilities by using their quantitative in vitro assay to quantify the potency of phytocannabinoids in a variety of human cell types, representing the skin, the central nervous, immune, digestive, cardiovascular, and musculoskeletal systems. For the first time, both the concentration and the biological potency of a given plant cannabinoid (or blend of cannabinoids) can be assessed in cells from different organ systems. CannaMetrix’s proprietary cannabinoid potency assay can determine the dose and combination of cannabinoids needed to elicit a desired response through cannabinoid receptors in cells of each specific human tissue origin. In essence, Cannametrix determination of the dose-dependent receptor activation in human cells by blends of phytocannabinoids better anticipates potency on the endocannabinoid system than chemical composition analysis alone. We anticipate that CannaMetrix potency testing will provide insight into the best therapeutic applications for our formulations.