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Nutraceuticals Guide

Posted 6 months ago by GVB Biopharma
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For hundreds of years, pharmaceuticals have been understood to be substances that improve your health in some way. Nutraceuticals are the same thing except that they’re derived from natural sources instead of synthesized in a lab.

According to recent surveys, an increasing number of consumers are seeking health help from nutraceuticals, not pharmaceuticals. The nutraceutical industry is now worth tens of billions of dollars, and the popularity of nutraceuticals has synergized with an overall increase of interest in natural approaches to health.

What are nutraceuticals, exactly, and how are they changing the health industry? Find out everything you need to know about this class of natural health aids — including the details regarding their relationship with cannabinoids.

What are nutraceuticals?

Strictly speaking, a nutraceutical is a food that contains substances believed to improve your health. Nutraceuticals don’t have to come in the form of whole meals. It’s important to stipulate that nutraceuticals come from foods because pharmaceuticals usually don’t.

The term “nutraceutical” has generally evolved to encompass all naturally derived supplements believed to have health benefits. To denote this wider group of substances, the alternative term “bioceutical” is sometimes substituted.

How does the FDA define nutraceuticals?

The FDA generally uses the term “dietary supplement” instead of “nutriceutical.” While academic papers¹ insist that this federal regulatory agency acknowledges the existence of nutraceuticals, the FDA doesn’t have an official definition for them. Instead, nutraceuticals generally fall under the FDA’s definition of dietary supplements, which reads (in part): “[a] product (other than tobacco) in the form of a capsule, powder, softgel or gelcap intended to supplement the diet to enhance health.”

What is the difference between nutraceuticals and pharmaceuticals?

Nutraceuticals are derived from entirely natural sources, but pharmaceuticals can be produced using artificial means. The term “nutraceutical” also generally infers that a substance has nutritional value, but this isn’t always the case.

Since industry leaders started referring to natural supplements as nutraceuticals, our understanding of human health has developed quite a bit. It’s now recognized that hundreds of different natural substances might have health benefits — even those that don’t have any nutritional value.

What types of nutraceuticals are there?

Nutraceuticals are all alike in that they’re derived from natural sources that are often used for food, but the similarities end there. Some nutraceuticals — like the terpene limonene, for instance — can be directly derived from citrus fruits used for food. Others, however, come from yeast, mushrooms, or even rocks².

For the purpose of industry analysis, nutraceuticals are generally divided into three categories: dietary supplements, functional foods, and functional beverages. Put another way, the three main economic categories of nutraceuticals are products you swallow, products you eat, and products you drink.

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Are cannabinoids nutraceuticals?

Cannabinoids are natural substances derived from Cannabis sativa, a plant with seeds that are often used for food purposes. As a result, cannabinoids loosely fit the definition of nutraceuticals, but the exact regulatory category cannabinoids belong in is currently a subject of considerable debate.

For personal or scientific purposes, it’s perfectly fine to consider cannabinoids nutraceuticals. Be careful how you describe cannabinoid products currently offered for sale, though, since mischaracterizing hemp products could get you in trouble³.

Are nutraceuticals popular?

Nutraceuticals have massively shot into popularity over the last few years. Market research analysis conducted in 20174 found that the US nutraceutical industry had already swelled from $58 billion to $71 billion over the previous three years, and it predicted the industry would be worth over $105 billion in 2022. By 2025, analysts believe the nutraceutical industry will be valued at $133.39 billion.

With the nutraceutical industry set to more than double in size in just over a decade, it’s safe to say that nutraceuticals are most definitely popular and are only getting more popular with time. 

What is the nutraceutical industry worth?

In 2017, the nutraceutical industry was estimated to be worth just over $383 billion worldwide. At the time, market analytics firms suggested that it might be worth more than $561 billion by 2023.

Based on just-released research, it appears these predictions were right on the money. In April of 2022, Zion Market Research released a report estimating that the global nutraceutical industry is now worth $449.5 billion⁴ and is expected to grow to $745.5 billion by 2028.

How fast is the nutraceutical industry growing?

It’s difficult to pinpoint the exact rate of growth the nutraceutical industry is currently undergoing, but we know one thing for sure — it’s growing fast. Led by a breakneck-rate growth of interest in alternative medical care in Western countries, the global nutraceutical industry is set to double in value over the course of the decade between 2017 and 2028, mirroring recent rates of growth seen in the US.

The nutraceutical market in 2025

By 2025, the American nutraceutical market will be twice the size it was in 2015, and statistics indicate the same will be true for the global market as well. That means brands now emerging into the nutraceutical industry have twice the opportunity as brands that launched a decade ago, but they’re also facing a modernized industry with lots of competition. The best way to prepare for the nutraceutical market of 2025 is to launch an excellent brand today.

Nutraceuticals by product type

For the purposes of industry analysis, nutraceuticals are often broken down into the three subcategories we mentioned earlier: dietary supplements, functional foods, and functional beverages. As we learn about the growth of the nutraceutical industry, it can be useful to examine the growth of each individual subcategory:

What are dietary supplements?

Dietary supplements are generally classified as nutraceuticals that you take in the form of a tablet, capsule, or another concentrated product, not in the form of food or beverages. This is the type of nutraceutical for which the FDA has provided the clearest regulations.

What are functional foods?

Functional foods are edible products that are boosted with nutraceutical substances. Some functional foods, such as turmeric root, naturally contain the substances that make them nutraceuticals — in the case of turmeric, the potent antioxidant compound curcumin. With other functional foods, nutraceutical substances are added to food items to create infused edible products.

What are functional beverages?

Functional beverages are drinks that contain nutraceutical substances. The popular fermented drink kombucha, for instance, is commonly considered to be a nutraceutical due to the probiotics it contains. In other cases, conventional drinks like sparkling water are infused with cannabinoids, adaptogens, or other substances commonly considered to be nutraceuticals.

What is the fastest-growing nutraceutical product type?

In 2014’s United States, functional beverages were worth $11.2 billion, functional foods were worth 17.6 billion, and dietary supplements were worth $29.8 billion. By 2017, these subcategories had swelled to $14.8bn, $21.7bn, and $35.2bn. In 2022, functional drinks, functional foods, and dietary supplements are projected to be worth $21.7bn, $30.8bn, and $52.5bn respectively.

While dietary supplements still make up the lion’s share of the nutraceutical industry, functional drinks are actually the fastest-growing subcategory. The functional nutraceutical drink market is projected to have nearly doubled in size during the eight years between 2014 and 2022, exceeding the growth rates of other subcategories substantially.

Key takeaways

There’s a mounting trend of consumers wanting to get their health supplements from drinks. The overall benefits of staying hydrated are more well-known than ever before, and consumers are both concerned about the dangers of soft drinks and energy drinks while remaining accustomed to their sweetness and energizing benefits.

As a result, drinks designed to make you feel energized using nutraceutical substances are becoming increasingly popular. However, anti-anxiety and anti-insomnia nutraceutical drinks are just as in-demand.

Even though functional drinks represent the fastest-growing nutraceutical subcategory, this category is still the smallest overall. There may be more competition and less growth potential in dietary supplements and functional foods, but that’s still where most of the capital is invested.

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The growing importance of nutraceuticals

Nutraceuticals aren’t going away. Even the verbiage surrounding this class of substances is archaic, so it’s understandable that regulatory agencies are taking a while to grapple with this facet of the natural health revolution. It’s a fact that hundreds of natural, edible substances have massive health benefits, though, leading to an enhanced focus on nutraceuticals among health-conscious consumers.

So far, projected growth rates for the nutraceutical industry have been right on track. They may, in fact, have been a bit pessimistic. Right now, the idea of a $130 billion-per-year US nutraceutical industry can sound far-fetched, but there’s a lot going for nutraceuticals.

Especially in these pandemic-impacted times, people are looking for new ways to improve their immunity or boost their overall health. The benefits of nutraceuticals speak for themselves, and they’ll start speaking even louder over the coming years.

Summary: Nutraceuticals and cannabinoids are converging

Directly calling cannabinoids “nutraceuticals” can be a regulatory risk, but it’s worth noting how seamlessly the hemp industry is being enfolded within the overall nutraceutical market. CBD is now a popular substance in all manner of dietary supplements, and we’re even starting to see the emergence of food and drink products infused with rarer cannabinoids like CBN and CBC.

Whether it’s nutraceuticals or cannabinoids, the infused food and drink market shouldn’t be overlooked. Today’s consumers don’t always want to take health supplements in pills: They want to eat or drink them the same way they would anything else. If there’s one prediction you should take away from this analysis, it’s that nutraceutical and cannabinoid-infused food and drinks will become even more popular than anyone currently expects over the coming years.


  1. 1. Santini, A., Cammarata, S. M., Capone, G., Ianaro, A., Tenore, G. C., Pani, L., & Novellino, E. (2018). Nutraceuticals: opening the debate for a regulatory framework. British Journal of Clinical Pharmacology, 84(4), 659–672. https://doi.org/10.1111/bcp.13496
  2. 2. Carrasco-Gallardo, C., Guzmán, L., & Maccioni, R. B. (2012). Shilajit: A Natural Phytocomplex with Potential Procognitive Activity. International Journal of Alzheimer’s Disease, 2012, 1–4. https://doi.org/10.1155/2012/674142
  3. 3. Office of the Commissioner. (2022, May 6). Warning Letters and Test Results for Cannabidiol-Related Products. U.S. Food and Drug Administration. https://www.fda.gov/news-events/public-health-focus/warning-letters-and-test-results-cannabidiol-related-products
  4. 4, Nutraceuticals Market Size, Trends, Growth | Industry Analysis (2022–27). (2022). Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/global-nutraceuticals-market-industry
  5. 5. Research, Z. M. (2022, April 20). Growth Scope of Nutraceuticals Market Size Worth USD 745.5 Billion By 2028 At 8.8% CAGR – Industry Trends & Forecast Report by Zion Market Research. PR Newswire. https://www.prnewswire.com/news-releases/growth-scope-of-nutraceuticals-market-size-worth-usd-745-5-billion-by-2028-at-8-8-cagr—industry-trends–forecast-report-by-zion-market-research-301529003.html
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